Bill Morales
President & CEO
Morales has been in aviation for over 25 years. Attaining the rank of Major in the US Marine Corps, he flew Cobra attack helicopters during the 1980s. When not in the air, he ran squadron maintenance organizations and learned the importance of having the right part at the right time. While serving in the Marine Reserves during the early 1990s, Morales learned the commercial aviation parts business and went on to found Tracer Corp. in
1993. He added Milwaukee Centerline and Miami Centerline, both FAA-certified wheel/brake repair stations in 1996 and 1998. Together, these three businesses have been recognized with the Milwaukee Future 50 Award. Morales founded
TradeAir in 1999, a pioneering aviation e-Business recognized by Forbes as a Best of the Web for 2000.
Bill Lohmiller
Vice President,
Business Development
Bill joins Tracer with over 20 years of experience developing, integrating and leading divisions of domestic and international corporations. His tours include: President of Lindstrom Tools U.S., GM of Barranca Diamond, GM of Gunnebo Entrance Control Inc., U.S and five years in Enkoping, Sweden as Marketing Manager and then GM for the Precision Tools business unit for Sandvik AB and later, Snap-on.
Bill brings a deep experience and track record of success to all aspects of operations and infrastructure in support of manufacturing, distribution, customer service, logistics, field sales and marketing. Bill will play a leading role in taking Tracer into new areas of growth with an initial focus on developing new distribution lines and value added services such as alternative financing and leasing support.
In addition to being a former United States Marine Corps Captain and Cobra attack helicopter pilot with two tours in South East Asia, Bill is a graduate of Harvard (’81), Cambridge, MA, and the IFL (Swedish International Institute) and Darden School of Business Joint Management Program (’94), Sigtuna, Sweden/Charlottesville, VA.
Jack Torielli
Vice President, Sales
Jack has been in aviation nearly 30 years and flew the AH-1 Cobra Attack Helicopter as a pilot in the Marine Corps. In addition to flying he was responsible for running many shops and divisions within the squadron and intermediate maintenance departments plus he was a Weapons and Tactics Instructor and Functional Check Pilot. Jack also flew pipeline patrols in both helicopters and fixed wing aircraft prior to joining the Tracer sales staff in 1998. His experience both in the air and on the ground are vital to his understanding that providing quality parts and support are critical to keep your aircraft flying. Jack holds an M.S. in Management from Troy State University.
Mark Davis
Vice President, Logistics
With twenty years in aviation parts and material handling, Mark Davis is leading Tracer's move to next generation logistics. Davis has served in executive and management positions with America West Airlines, Unical Aviation and Evergreen Aircraft Sales & Leasing. He has directed ASA100 (Airline Suppliers Association accreditation) and ISO 9002 quality standards programs and is a member of the ASA Quality Committee.
